Understanding your customers

All our marketing work starts with understanding customers - who they are, where they are, where they go, who they listen to and their decision making. The first step to being really able to effectively #MarketWithIntent.

Understanding your business

We find out what works at the moment and what hasn't. We look at the brand, the values, the type of business that has been attracted to date and where you sit in the market. We'll consider your competition too as we look to establish USPs.

Planning for growth

We draw on some well known tools (BCG and Ansoff) to establish where short term and medium growth can come from and begin to prioritise opportunities. We establish a number of growth strategies and maybe create some new product/services to bolster your portfolio.

Build a sales pipeline

Drawing on our innovative Vision Stratplanner tool, we create a sales pipeline to give you transparency on how many orders > customers > meetings > quotes > phone calls > warm leads are required to achieve growth. 

Set SMART objectives

We help you to create SMART objectives at a business, sales, marketing strategy and marketing communications level to ensure everything you do moving forward is linked to your business strategy, 

Create marketing plan

We apply the right elements from our Incredible 12 Week Marketing Plan model to help you devise a lead-generating and entirely repeatable quarterly marketing programme. You choose what platforms to include.

Brainstorm content

We'll work with you to outline at least one seminal piece of content that will sit at the heart of your initial Incredible 12 Week Marketing Plan. This will be the main lead generating piece that all roads lead to.

Tactical marketing plan

We’ll show you how to systematically create 'micro' content to feed a blog, PR, email and social media machine to draw the right contacts to you and give you opportunities for warm call backs.

Following up

We'll teach you how to follow up effectively on content so you naturally start more conversations without any selling at all.