My no-nonsense, customer led marketing view of businesses is changing businesses all over the UK.
In working to help clients ‘meet customers’ needs profitably’, they apply winning strategies to the targeting, acquisition and retention of customers.
It's perfect if you struggle to niche, struggle to be consistent and creative and ultimately want more 'warmer leads' coming into your business.
In this short video (coming soon), René explains why our unique hybrid sales and marketing planning process works for most B2B companies.
He talks through the six key elements we include in the process - a process that has enabled clients to uncover real lightbulb moments in their thinking, giving them greater clarity on taking their businesses forward.
All our marketing work starts with understanding customers - who they are, where they are, where they go, who they listen to and their decision making. The first step to being really able to effectively #MarketWithIntent.
We find out what works at the moment and what hasn't. We look at the brand, the values, the type of business that has been attracted to date and where you sit in the market. We'll consider your competition too as we look to establish USPs.
We draw on some well known tools (BCG and Ansoff) to establish where short term and medium growth can come from and begin to prioritise opportunities. We establish a number of growth strategies and maybe create some new product/services to bolster your portfolio.
Drawing on our innovative Vision Stratplanner tool, we create a sales pipeline to give you transparency on how many orders > customers > meetings > quotes > phone calls > warm leads are required to achieve growth.
We help you to create SMART objectives at a business, sales, marketing strategy and marketing communications level to ensure everything you do moving forward is linked to your business strategy,
We apply the right elements from our Incredible 12 Week Marketing Plan model to help you devise a lead-generating and entirely repeatable quarterly marketing programme. You choose what platforms to include.
We'll work with you to outline at least one seminal piece of content that will sit at the heart of your initial Incredible 12 Week Marketing Plan. This will be the main lead generating piece that all roads lead to.
We’ll show you how to systematically create 'micro' content to feed a blog, PR, email and social media machine to draw the right contacts to you and give you opportunities for warm call backs.
We'll teach you how to follow up effectively on content so you naturally start more conversations without any selling at all.
Office: 34 Altrincham Road, Wilmslow, Cheshire, SK9 5ND. Tel: 01625 921875
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