Welcome to the Expert Marketing Club - where you can transform your expertise into a trusted, business generating machine!
Join in October 2024 to unlock exclusive additional membership benefits only available to Founder Members and even more for Pay Annual Founder Members!
Are you a small business struggling to turn your expertise into consistent, high-value business opportunities?
Do you find yourself wrestling with the challenges of marketing yourself effectively—unsure how to position your value, generate consistent leads, and grow your business?
You’re not alone.
Many small business owners like you are masters in their field, but when it comes to marketing their expertise, they often face the same five roadblocks: clarity, creativity, consistency, confidence, and time.
In the Expert Marketing Club, we’ve designed a solution tailored specifically for small businesses, especially those relying on networking to deliver business.
Designed by Rene after decades of marketing training and community building, this monthly membership equips you with the tools, strategies, and support you need to overcome these challenges and build an inbound lead generating business grounded in positioning your expertise.
The Expert Marketing Club incorporates a 6 week immersive programme that digs into core aspects of building expertise so every member starts with the same foundation.
Everyone goes through this programme before joining the rest of group.
Then it becomes a process of creatively and consistently standing out as an expert in your industry so you naturally attract higher-quality opportunities.
Our approach is specifically designed to solve the most common problems that small businesses face (outlined below).
"I've spent decades providing marketing services to a variety of b2b and public sector organisations.
I've also seen how micro SMEs struggle to present themselves effectively in order to be "chosen" by customers.
So, I created a resource that I wish I had when I started out nearly 10 years ago"
Rene
From the moment we started working with Rene, he demonstrated an exceptional ability to understand our message, audience and USP.
— Sami, Eco Sourcing Hub
Time is often the biggest hurdle for small business owners juggling the demands of running a business with the need to market themselves effectively. It’s easy for marketing to fall by the wayside when you’re focused on delivering services and handling day-to-day operations.
The Solution: Maximise Your Time with Actionable, Ready-to-Use Strategies
~ The Expert Marketing Club is designed with your busy schedule in mind. Our lessons, templates, and action plans are time-efficient, focusing on high-impact activities that won’t require hours of your day.
~ You’ll learn how to streamline your marketing efforts—whether that’s automating email campaigns, repurposing content, or leveraging social media more efficiently—allowing you to see results without sacrificing valuable time.
~ With the right tools and guidance, you can stay focused on what you do best, while still building a consistent marketing presence that drives brand building and lead generation.
2. Problem: Lack of Clarity
Many small businesses struggle to articulate their value proposition clearly. If your ideal client doesn’t understand what you do or how you can help them, how can they choose you over the competition?
The Solution: Gain Unshakeable Clarity
~ In the Expert Marketing Club, you’ll learn how to craft a compelling pitch that clearly defines who you are, what you do, and why it matters to your ideal clients.
~ We’ll guide you through the process of refining your message so that when people hear about you—whether it’s in at a networking meeting, online, in an email or elsewhere—they immediately understand your value.
~ This clarity will make it easier for your contacts and connections to help you and customers to choose you.
Marketing yourself as an expert requires creativity—developing engaging content, standing out on social media, and creating resources that captivate potential clients. But often, small business owners feel overwhelmed or simply lack the time and inspiration to come up with fresh ideas.
The Solution: Unlock Your Creativity with Practical Guidance
~ Our structured approach will show you how to consistently generate valuable content that reflects your expertise and connects with your target audience.
~ Then learn how to use that anchor content to leverage social media, blogs, and email campaigns in ways that showcase your unique knowledge and experience while remaining manageable for your busy schedule.
~ You don’t need to be a creative genius to stand out—just follow our simple frameworks, and you’ll soon be producing content that attracts customers with ease.
4. Problem: Inconsistency in Marketing
A common challenge for small business is maintaining a consistent marketing effort. You may create some great content one month, but then life gets in the way, and before you know it, your visibility drops and leads slow down.
The Solution: Build Consistency with a Proven System
~ The Expert Marketing Club provides you with a roadmap for consistency. Each month, you’ll receive actionable tasks, templates, and strategies to keep your marketing efforts on track.
~ Whether it’s creating a steady flow of blog posts, engaging your audience on social media, or sending out regular email campaigns, we help you establish a reliable routine.
~ This consistency will not only keep you top-of-mind with your network but also ensure that potential clients see you as a credible, expert professional.
It’s common for small businesses to feel uncertain or hesitant about their marketing efforts—whether it’s pitching their business, writing content, or putting themselves on social media. This lack of confidence can prevent you from truly capitalising on the power of attraction.
The Solution: Boost Your Confidence and Marketing Know-How
~ Our programme is designed to equip you with the confidence to market yourself effectively. We’ll teach you proven principles to position yourself as an expert in your industry, empowering you to promote your business with pride.
~ From mastering your online presence to leveraging lead magnets and building strategic partnerships, the Expert Marketing Club will give you the knowledge and tools you need to take action confidently.
~ The supportive community aspect of our club means you’ll never feel alone. You can share ideas, ask questions, and gain encouragement from fellow members on the same journey.
René Power is a thirty year b2b marketing veteran, starting out in PPE/safety before working in international pharmaceuticals, industrial marketing and professional services.
René has spent the last 15 years consulting, speaking, training all over the world and and running groups and communities in the UK for SMEs.
What you'll achieve by being part of the Expert Marketing Club:
~ Clarify your brand and value proposition so that your ideal customers and partners are clear on what you offer.
~ Generate creative, expert-level content that positions you as a leader in your industry.
~ Build consistency in your marketing efforts, ensuring you stay visible and memorable within your network.
~ Gain the confidence to market yourself and your business effectively, leading to higher-quality leads and conversions.
~ Maximise your time by focusing on high-impact, efficient marketing strategies that deliver results without overwhelming your schedule.
"Rene pushed us all to commit to giving our customers that in a pain free way, only pain was sitting and sharing so group was a help!
Thanks for kicking my arse to know it’s easier than procrastinating really."
- Tristan Bailey
"Great knowledge and great value and easy to apply. thanks for all you have shared with us"
- Kimberley Emson
"The level of content and support was phenomenal"
- David Heffernan
"Thanks Rene Power for a really great challenge.
This has been a super useful group with valuable resources.
Look forward to putting it into action"
- Oriel Camp
At our initial meeting, Rene very quickly understood our business model, our target audience and the challenges we face around client acquisition.
— Andrew Rosamond, Cara Technology
EXCLUSIVE FOUNDER MEMBER BENEFITS - ONLY AVAILABLE WHEN JOINING IN OCTOBER 2024
👇 SEE BELOW FOR FOUNDER MEMBER "PAY IN FULL" BONUS BENEFITS 👇
The Expert Marketing Club provides:
~ An initial six week Expert Marketing programme covering everything from your profile, audience, offers, positioning, expert and sales content and building a network
~ Regular marketing prompts to stay visible and consistent
~ A monthly online training and related task linked to essential marketing assets and activity to build your expert business
~ Monthly live Q&A sessions with an opportunity for a "hot seat"
~ Pop up marketing content sprints
~ 24-7 community
Founder Member offer: Pay monthly £97 or annually £970 (2 months free)
Sole trading, micro SMEs, side hustlers, professional services and trades.
Expert Marketing Club opens three times a year - October 2024, February 2025 and June 2025.
Join the waitlist and you'll get emails that outline the entire programme, your time investment, key timings and more. You'll also get an invitation to join a live introduction event on Thursday 24th October (1pm) where you can learn more and ask questions before you join.
The first six weeks structured Expert Marketing programme that every member of Expert Marketing Club needs to complete to progress to the open community starts 4th November 2024.
We're finalising which platform/app we're using but we think it will be browser and app friendly so you don't miss anything.
Everything will be recorded and housed in the community and you'll be notified.
EXCLUSIVE TO PAY IN FULL FOUNDER MEMBERS - ONLY AVAILABLE IN OCTOBER 2024 TO MEMBERS PAYING £970 FOR THE WHOLE YEAR
"Always prompt with responding, professional and shared some great insight.
We are enacting Rene's recommendations and would definitely recommend to anyone looking for marketing advice in the future!"
- Tom Ellis
"Rene's training has no doubt been an asset to us and we'd recommend him to any other trade body looking to add value to their membership.
Thank you for being such a big part of supporting our members when they really needed it."
- Johanna Thompson
"René presented a webinar as part of one of our marketing summits and delivered a talk full of tips and takeaways for the international audience.
As a regular presenter, all his webinar's are available on demand on our platform and I'd recommend him to organisations looking for marketing training with a fresh and very commercial perspective."
- Stuart Wilson
The Expert Marketing Club is your opportunity to build an expert business that generates higher-value leads, consistently.
Go further with marketing director support in your back pocket and tackle your marketing challenges of time, clarity, creativity, consistency and confidence head on. Unlock the potential to grow your business faster than ever before.
Don’t miss out on this chance to turn your expertise into a powerful marketing machine.
Join the Expert Marketing Club today and watch your business transform!
Office: 34 Altrincham Road, Wilmslow, Cheshire, SK9 5ND. Tel: 01625 921875
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